Effective Date: October 13, 2026

Welcome to the privacy policy of www.outramshop.com. At Outram Shop, we are deeply committed to protecting the personal data, privacy rights and interests of every user who visits our e-commerce platform, browses our new arrivals including our fresh ceramic accents collections, creates an account, places an order, interacts with our customer support team, or uses any of our shopping services. This document is designed to clearly explain how we collect, use, disclose, store and safeguard your personal information in full compliance with applicable data protection regulations and global industry best practices for e-commerce operations. By accessing and using our website and its associated services, you acknowledge that you have read, understood and agreed to all terms outlined in this Privacy Policy. If you do not agree with any part of this policy, we kindly request that you refrain from using our platform.

1. Information We Collect From You

We collect different categories of information to deliver a smooth, personalized, secure and efficient shopping experience tailored to your needs. The information we gather falls into the following distinct categories:

1.1 Information You Provide Voluntarily to Us

This refers to all data you actively submit when interacting with our platform:

• ‌Account Registration Data‌: When you create a user account on our website, we collect your full name, email address, contact number, and a secure password of your choosing. This data helps us manage your account, verify your identity, and ensure only you can access your order history and personal settings.
• ‌Order and Transaction Data‌: When you make a purchase on our site for items including our new ceramic accent products and other merchandise, we collect your full shipping address, billing address, payment details (including credit card or digital wallet information processed through our certified payment gateways), purchase history, order notes, and any special delivery instructions you provide.
• ‌Customer Support and Communication Data‌: When you reach out to our team via our official contact email brook@outramshop.com, call us at +65 6291 1185, submit a contact form on our website, or chat with our support representatives, we collect the content of your messages, your contact preferences, and any additional information you share to help us resolve your queries, process return requests, or provide after-sales assistance.
• ‌Marketing Preference Data‌: When you sign up for our newsletter, subscribe to product update alerts for new arrivals, or participate in our promotional campaigns, we collect your consent preferences for receiving marketing communications, your preferred product categories, and any feedback you submit about our merchandise or shopping experience.
• ‌Survey and Contest Data‌: If you choose to participate in customer satisfaction surveys, product feedback polls, or promotional contests we run on our platform, we collect the responses you provide to help us improve our product assortment, website functionality, and overall customer service quality.

1.2 Information Collected Automatically When You Use Our Website

As you browse www.outramshop.com, we automatically collect certain technical information to optimize our website performance, troubleshoot technical issues, and understand user browsing patterns:

• ‌Device and Log Data‌: We collect your internet protocol (IP) address, browser type and version, operating system, device type and model, unique device identifiers, time zone setting, internet service provider information, and the timestamps of your visits to our website.
• ‌Browsing Activity Data‌: We collect information about the pages you view, the product listings you spend time on (including pages for our fresh ceramic accent collections), the links you click, the search terms you enter on our site, the time you spend on each page, your navigation paths across the website, and any interactions you have with pop-up banners or promotional content.
• ‌Cookie and Tracking Technologies Data‌: We use cookies, web beacons, pixel tags, and other similar tracking technologies on our website to remember your login credentials, save your shopping cart contents across sessions, personalize product recommendations based on your browsing history, analyze website traffic, and measure the performance of our marketing campaigns. You can adjust your browser settings to refuse cookies at any time, though this may limit some functionalities of our website that are essential for a smooth shopping experience.

1.3 Information We Obtain From Third-Party Sources

In limited circumstances, we may receive additional information about you from trusted third-party partners to supplement the data we collect directly, ensuring we maintain accurate records and prevent fraudulent transactions. These sources include payment processing providers that help us verify the validity of your payment method, delivery partners that share updated delivery status information linked to your orders, and social media platforms if you choose to connect your account on those services to your Outram Shop account to enable one-click login or share product listings to your social feeds. All information we receive from these third parties is processed in line with their respective privacy policies and our own data protection standards.

2. How We Use Your Personal Information

Every piece of personal information we collect from you is used for legitimate, clearly defined purposes relevant to operating our e-commerce platform and delivering the high-quality shopping experience our customers expect. These purposes include:

• ‌Order Fulfillment and Service Delivery‌: We use your order details, shipping address, and payment information to process your purchase, verify your payment, coordinate with our logistics partners to deliver your ordered merchandise to the correct location, send you order confirmation emails, shipping tracking updates, and delivery notification alerts, and process any return, exchange, or refund requests you submit after receiving your items.
• ‌Website Functionality and Personalization‌: We use your browsing data, account information, and previous purchase history to save your shopping cart, remember your preferred delivery addresses, display product recommendations tailored to your interests (such as alerts about new ceramic accents that match your past browsing preferences), adjust the display of our website to suit your device type, and ensure all features of our platform function as intended when you visit.
• ‌Security and Fraud Prevention‌: We use your account credentials, IP address data, transaction patterns, and device identifiers to verify your identity during login, detect and prevent unauthorized access to your user account, identify fraudulent payment activities, protect our website from malicious cyberattacks, and safeguard both your personal data and our business operations from unauthorized use.
• ‌Customer Support and Communication‌: We use your contact information and the content of your support queries to respond to your questions sent to brook@outramshop.com, resolve order issues, address product quality concerns, provide after-sales assistance for any merchandise you purchased from us, and keep you updated about changes to your order status or our service terms.
• ‌Marketing and Promotional Outreach‌: With your explicit consent where required by applicable law, we use your email address and contact preferences to send you newsletters with announcements about our new arrivals, exclusive discount offers, seasonal promotions, limited-time flash sales, and updates about new product lines including upcoming fresh ceramic accent collections. You can opt out of receiving these marketing communications at any time by clicking the unsubscribe link at the bottom of every promotional email, or by sending us a message at brook@outramshop.com to update your preferences. We will never send you unsolicited marketing messages that you have not agreed to receive.
• ‌Service Improvement and Analytics‌: We use aggregated, anonymized browsing data and customer feedback to analyze overall user trends on our website, identify pages that experience slow loading times, understand which product categories are most popular among our customers, test new website features, and make informed decisions to improve our product assortment, website design, checkout process, and overall customer shopping experience.
• ‌Legal Compliance‌: We process your personal information as required to comply with applicable local laws in Singapore and cross-border data protection regulations, respond to valid legal requests from government authorities or judicial bodies, resolve any disputes that may arise between our platform and our users, and enforce the terms and conditions of our website.

3. How We Share Your Personal Information

We never sell, rent, or lease your personal information to unrelated third parties for their own marketing purposes without your explicit prior consent. We only share your data with carefully selected third parties when it is necessary to operate our e-commerce services, and all third parties we collaborate with are required to uphold strict data protection standards that match our own. The limited circumstances under which we may share your information include:

• ‌Trusted Service Providers‌: We share necessary information with our vetted operational partners who perform critical functions on our behalf. This group includes PCI DSS-compliant payment processors that handle your payment details securely to complete transaction processing, licensed logistics and courier companies that use your shipping address to deliver your orders to the location you specified, professional IT support teams that help us maintain the security and functionality of our website servers, email service providers that help us send order confirmations and newsletter communications, and cloud storage providers that store your encrypted personal data on secure servers located in jurisdictions with robust data protection laws. All of these service providers are bound by strict data processing agreements that prohibit them from using your personal information for any purpose other than providing the services they have been contracted to deliver to us.
• ‌Business Transaction Scenarios‌: If Outram Shop is ever involved in a merger, acquisition, full or partial asset sale, or business restructuring process, your personal information may be transferred to the relevant successor entity as part of the business assets. We will provide advance notice of any such change in ownership or control via a prominent announcement on our website, and we will ensure that the receiving party agrees to uphold terms that are at least as protective as the ones outlined in this Privacy Policy for your personal data.
• ‌Legal and Safety Requirements‌: We may disclose your personal information when we have a good faith belief that disclosure is required to comply with a binding legal obligation, such as a court order, government investigation, or regulatory requirement applicable to our operations based at 315 Outram Road, #14-01, Tan Boon Liat Building, Singapore 169074. We may also disclose your information when it is necessary to protect the safety of our users, our staff, or the general public, to defend our legal rights in ongoing legal proceedings, or to investigate and prevent fraudulent activities that harm our platform or our customers.
• ‌With Your Explicit Consent‌: In any other scenario that is not covered by the above clauses, we will always seek your explicit written consent before sharing any of your personal information with a third party for any purpose, and you will retain the right to withdraw this consent at any time.

4. Data Storage, Security and Retention

We take the security of your personal information extremely seriously, and we have implemented a multi-layered set of administrative, technical and physical security measures designed to protect your data from unauthorized access, accidental loss, alteration, disclosure or destruction:

• All sensitive personal data including your payment details, full address, and contact information is encrypted using industry-standard 256-bit SSL (Secure Sockets Layer) technology when it is transmitted between your browser and our website servers.
• Our website servers are hosted in secure, monitored data centers that have 24/7 physical security surveillance, fire suppression systems, and restricted access controls that only allow authorized IT staff to access server facilities.
• We conduct regular security audits, vulnerability scans and penetration testing of our website infrastructure to identify and patch any potential security loopholes before they can be exploited.
• Our internal staff are only granted access to your personal information on a strict need-to-know basis, and all employees who handle customer data are required to complete regular data protection training and sign strict confidentiality agreements.

We will only retain your personal information for as long as it is necessary to fulfill the exact purposes for which we originally collected it. For users who maintain an active account on our website, we keep your core account data for the entire duration that your account remains active. After you close your account, we will retain limited relevant data for a period of up to 7 years to comply with Singaporean tax and commercial legal record-keeping requirements, resolve any outstanding disputes, and enforce our user agreement terms. Once the required retention period expires, we will permanently delete or anonymize your personal data in a secure manner to ensure it can no longer be linked back to you as an identifiable individual.

5. Your Rights as a Data Subject

Under applicable data protection laws, you hold a comprehensive set of rights over the personal information we hold about you. You can exercise any of these rights at any time by sending us a request via email to brook@outramshop.com, or by calling our customer support team at +65 6291 1185. We will respond to your formal request within 30 business days, and we will never charge you any fee for processing your access, correction or deletion requests unless your request is excessively repetitive, unfounded or requires disproportionate technical resources to fulfill. Your rights include:

• ‌Right of Access‌: You can request a full copy of all the personal information we currently hold about you, including details about how we have processed and shared your data since you started using our platform.
• ‌Right to Correction‌: If you find that any of the personal information we have on file (such as your shipping address, contact number, or email address) is inaccurate, incomplete or outdated, you can submit a request for us to correct and update that data immediately. You can also make most of these changes directly by logging into your account and editing your profile settings.
• ‌Right to Erasure (Right to be Forgotten)‌: You can request that we permanently delete all of your personal information from our active systems, subject to a small number of exceptions where we are legally required to retain certain records to comply with government regulatory requirements or resolve ongoing legal disputes.
• ‌Right to Restriction of Processing‌: You have the right to request that we temporarily pause the processing of your personal information in scenarios where you contest the accuracy of your data, you believe our processing activities are unlawful, we no longer need the data for our original operational purposes but you require it for legal claims, or you have objected to our processing and we are in the process of verifying your objection.
• ‌Right to Data Portability‌: You can request that we provide all the personal data you have submitted to us in a structured, machine-readable, commonly used format, so that you can easily transfer this data to another service provider of your choice.
• ‌Right to Object‌: You can object to our processing of your personal data for direct marketing purposes at any time, without needing to provide any specific reason for your objection. You can also object to processing we carry out for our legitimate business interests, and we will stop processing your data unless we can demonstrate compelling legitimate grounds that override your objection and protect your rights, freedoms and legitimate interests.
• ‌Right to Withdraw Consent‌: At any point, you can withdraw any consent you previously provided to us for processing your personal information for specific purposes, such as receiving marketing newsletters. The withdrawal of your consent will not affect the lawfulness of any processing activities we carried out before your withdrawal was submitted.

6. Children’s Privacy

Our e-commerce platform www.outramshop.com is designed and intended for use by adults aged 18 years and above. We do not knowingly collect any personal information from children under the age of 18. If you are a parent or legal guardian and you believe that your child under 18 has submitted personal information to our website without your permission, please contact us immediately at brook@outramshop.com. We will take immediate steps to locate and permanently delete any such information from our systems as quickly as possible.

7. Third-Party Links

Our website may occasionally contain hyperlinks to third-party websites that are not operated or controlled by us, such as links to our payment processing partners, social media sharing platforms, or recommended lifestyle blogs that feature our ceramic accent products. We have no authority over the privacy policies, content, or data processing practices of these external third-party sites. We strongly advise you to carefully review the privacy policy of every website you visit after leaving our platform, as we take no responsibility for the activities of these external services.

8. Cross-Border Data Transfers

As a Singapore-based e-commerce business operating from our registered address at 315 Outram Road, #14-01, Tan Boon Liat Building, Singapore 169074, some of our trusted third-party service providers may process or store your personal data in countries located outside of Singapore. Whenever we transfer your personal data across international borders, we will ensure that the transfer is carried out in full compliance with applicable data protection regulations, and that adequate safeguards are in place to protect your information, such as using standard contractual clauses approved by relevant regulatory authorities or collaborating with service providers that are certified under international data protection frameworks.

9. Updates to This Privacy Policy

We reserve the right to update and modify this Privacy Policy from time to time to reflect changes in our business operations, new regulatory requirements, or new features we introduce on our website. When we make material changes to this policy, we will update the “Effective Date” at the top of this document, and we will post a prominent notification on the homepage of www.outramshop.com to inform all our users about the upcoming changes. For any updates that significantly alter your rights under this policy, we will also send a direct notification to the email address registered in your user account. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website after the effective date of the updated policy will be deemed as your acceptance of the revised terms.

10. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy, or if you wish to submit a request to exercise any of your data subject rights, you can reach out to us through any of the following official contact channels:

• Official Email Address: brook@outramshop.com
• Registered Physical Address: 315 Outram Road, #14-01, Tan Boon Liat Building, Singapore 169074
• Contact Phone Number: +65 6291 1185